Sales & Marketing Executive

Boostorder is hiring: Sales & Marketing Executive

Picture a distributor running forty sales reps on a WhatsApp group and an Excel sheet that's one typo from chaos. That's the problem Boostorder exists to fix — we're an AI-first B2B sales automation platform, already trusted by 400+ brands and distributors — including names like Heineken, Campbell's, Repsol, Ah Cheng Laksa, and Bungkuk's Kaw Kaw — across FMCG, auto parts, industrial/hardware, and F&B, currently across Malaysia and Taiwan, with Japan and Singapore next.

About the role
Most people think this job means working down a list and booking meetings — that's the easy 10%. The other 90% is deciding, before your Sales Consultant's calendar gets touched, whether this business is actually worth their time: does this distributor have budget, does the person on the phone actually decide, is there a real reason for them to move now — and can you get them talking honestly enough about their business to find out. And when it's time to get decision-makers in a room, you're the one making sure the room actually works.
You'll sit inside a Commercial Cell (a Sales Consultant, one or two fellow SMEs, and the Marketing Interns feeding you research) and own this, every week:

1. Qualify — take the leads marketing hands you and work out real fit and intent using Boostorder's own FATSPIN framework: Fund, Authority, Timing, Situation, Problem, Implication, Need-payoff. Not everyone who fills a form deserves a meeting.

2. Engage — run the outbound and follow-up cadence yourself, hold the actual discovery conversation, and apply SPIN/SNAP selling to understand a prospect's business well enough to know whether — and why — Boostorder is worth their time.

3. Handoff — package a qualified opportunity cleanly for your Sales Consultant: clean CRM data, full context, no dropped threads, so they walk into the meeting already knowing why this deal matters.

4. Run the event — this isn't supporting logistics on the side, it's yours to own: vendor and stakeholder coordination, preparation on schedule, and the room actually running the way it's supposed to, so the decision-makers you and your MIs spent weeks qualifying and inviting actually show up and have a reason to keep talking to us afterward.

You'll leave this role having done real opportunity qualification and event ownership, and understood why qualification and event execution are the same muscle — reading whether a business, and a room, is actually worth the follow-through — a distinction most people don't learn until years into their career.

Does this sound like you? (Virtue 德)
None of that works if you're the wrong person for it. Before we get into what you'll learn or how you'll be measured, here's the character we're actually hiring for:

• Customer Success — you think about the business on the other end of the call, not just the number you need to hit

• Data Driven — you'd rather check the pipeline than guess whether a deal is real

• Continuous Improvement — you assume there's a better qualifying question, and you go find it

• Ownership — you treat a handoff to the Sales Consultant, or a half-set-up venue an hour before doors open, as still your problem, not something you toss over the wall

• Coachability & Persistence — you take feedback the first time, and you keep going after the fifth "no"

What you'll pick up along the way (Skill 才)
If that's you, here's what this role actually builds in you — not just tasks completed, but skill you keep:

• Real, hands-on qualification against Boostorder's own FATSPIN framework plus SPIN/SNAP-style discovery — the same frameworks your Sales Consultant runs on, not a junior version of them.

• A working education in B2B trade and supply chain — ICP fit, customer segmentation, sales/procurement/inventory concepts — from actually qualifying real distributor and brand prospects across FMCG, auto parts, industrial/hardware, and F&B.

• CRM and pipeline discipline that sales teams live and die by: clean data, accurate stage management, and handoffs that don't need re-explaining.

• End-to-end event ownership — vendor coordination, on-the-ground troubleshooting, and reading a room of decision-makers in real time, not just filling seats.

How we'll know you're winning (Output 岗)
Character and skill matter, but we don't grade on either. This role is measured on real numbers:

• Meaningful conversations — outreach activities completed → follow-ups completed → meaningful conversations achieved → outreach response rate → conversation-to-meeting conversion rate

• Qualified opportunities — qualified opportunities generated → opportunity acceptance rate by your Sales Consultant → pipeline value generated

• Event execution — preparation completed on time → smooth vendor & stakeholder coordination → events executed without critical issues → post-event satisfaction score

Life at Boostorder
We build around three things that actually drive performance — not perks, not pressure:

• Play — Clear goals, then real room to figure out how to hit them your way. You'll get the ground to experiment with your own outreach, qualification, and event approach, in a team that's healthy, fun, and doesn't take itself too seriously.

• Purpose — You're not just filling a pipeline or running a room, you're the filter and the front line that decides which small and mid-sized businesses actually get our sales team's time and a real seat at the table — the ones usually left behind by "digital transformation."

• Potential — This is where you learn what B2B sales and event ownership actually look like outside a textbook. You'll qualify real business owners and run the rooms they walk into, and walk away understanding something most people don't get exposure to until years into their career.

Remuneration & Perks

• An open, lean environment where decisions move fast and nobody's waiting on three layers of approval — dynamic, young, and genuinely casual (no dress code, and the pantry's stocked).

• Real mobility — if your performance and interest point somewhere other than where you started, you can move there; a lot of our full-time team started as interns.

• Above-industry-norm pay and fast-tracked promotions for people who actually perform, not just people with tenure

• Outpatient medical coverage, a laptop subsidy so you're working on hardware you actually like, a transport allowance, and a one-off allowance to equip yourself properly.

• Leave that doesn't punish you for not using it — carry forward up to 40 days, and get credit leave back when a public holiday falls on a weekend.

Requirements
We don't care what your background is. We care if you can actually do the job.

The one non-negotiable: good command of English and Mandarin. You'll be running discovery conversations and standing in front of real decision-makers at events — some will only be comfortable in Mandarin, some only in English. If you can't flex between both, the rest doesn't matter.

Beyond that, what actually predicts success here:

• You've sold before — ideally B2B tech, ERP, or Sales Force Automation, or any SaaS/subscription product — and it's a real bonus if that included distributors in FMCG, auto parts, industrial/hardware, or F&B, since that's exactly who you'll be qualifying here

• You already have some vocabulary for how a sales conversation is structured — BANT, MEDDIC, SPIN, SNAP, whatever you've picked up — because you'll be running Boostorder's own version of it, FAT SPIN, from day one

• You've made cold outreach work before, even informally — telemarketing, appointment setting, anything where getting a stranger to say yes and stay honest with you was the job

• You're process-driven enough to actually keep a CRM clean, not just log into it when someone asks

• You're genuinely comfortable with AI tools — not "I've used ChatGPT once," but you actually reach for it to get work done

• You're detail-oriented enough that a typo in a CRM record, a misqualified lead, or a wrong vendor delivery time actually bothers you

• Some exposure to running or coordinating an event, however small, is a real plus — it's a different skill from sales, but it's now part of the job
  

Degree, major, GPA — genuinely secondary. If you've got the language and the drive, we want to talk to you.